VALENTINO ROSSI YAMAHA
VR46 Yamaha is an exciting new project that brings together two motorsport icons, Valentino Rossi and Yamaha Motor, in a shared journey of values, style and passion for two wheels. The collection, available from January 2026, is a wide-ranging project that renews and strengthens the bond between Yamaha and Valentino Rossi, transforming their sporting heritage into an authentic and contemporary lifestyle offering. 
The project is divided into two lines, VR46 Yamaha Ambassador and VR46 Yamaha Heritage.
VR46 YAMAHA AMBASSADOR – The official collection representing the uniform with which Valentino Rossi will participate in institutional commitments and official Yamaha events. A line with an essential and contemporary design, reflecting the elegance and recognisability of the Yamaha brand with the unmistakable touch of VR46.
VR46 YAMAHA HERITAGE – The merchandising line inspired by Valentino Rossi's sporting history and most iconic moments at Yamaha. Each season will offer a different reinterpretation: the first collection, due out in January 2026, pays tribute to 2009, an unforgettable year for Vale's fans, and includes the exclusive use of the FIAT brand.
